SEXY SOCKS IS WHERE YOUR ANKLES MEET YOUR SOCIAL CONSCIENCE

Headquartered in Cape Town, South Africa, Sexy Socks is determined to make a difference.   Our socially-driven sock company is at the forefront of for-profit business that uses business as a force for change in our community.

Children in South Africa are all required to wear a school uniform to school, and in poverty-stricken areas, school socks are often the last item to be purchased. When founder, Dave Hutchison, first witnessed the harsh reality that many South African children go to school without a pair of socks to wear, the idea to build a sock brand that provided school socks to those in need was born. Sexy Socks’ give back is written into its DNA, and is a core component of the brand. For every single pair that we sell, we give a pair of school socks to a child in need in South Africa.

But that isn’t enough. We also use our Sock Drops (where we visit schools to deliver the school socks) as an invaluable platform to engage with the students and talk about social entrepreneurship, the fact that business can (and should!) be used as a force for good and a force for change, and ultimately encourage them to find something in their everyday life to make their community a better place.

The reason we do what we do.

In 2024, we donated our 500 000th pair of school socks. That is no mean feat, and we were excited! We immediately set our sights on the next goal: to donate our 1 millionth pair before the end of 2025.

A quick Google search, however, tells us that there are 13.5 million school children in South Africa. We realised that we needed to step up our efforts in a big way if we are to achieve our goal of providing a pair of school socks to every child in South Africa, and to do that, we need to think outside of our community. And this is how we ended up in yours.

In November 2024, we opened our doors in America.

More than just socks.

Not only does a pair of Sexy Socks have a positive social impact thanks to the one-for-one model, but we also put an immense amount of love into every aspect of the products themselves – from conceptualisation and product design to yarn selection, our business practices (we believe in doing good business), manufacturing, and everything in between. We’re famous for our fun socks made from bamboo – a magical fibre which is not only kinder to the environment, but it is also antibacterial, anti-odour, hypoallergenic, and crazy soft.